The data analyst is responsible for collecting, analyzing and presenting data related to the
various aspects of our media: e-commerce, content, and audience. He/She is responsible for
developing and updating reports and dashboards that will enable the various team members at
Our client's workplace to monitor and analyze the performance of actions, processes, products and
strategies.
The data analyst's mission is essential in the development of editorial, digital and commercial
strategies at the group’s level.
Skills required:
Proficiency in preparing and cleaning data from a variety of sources
2-3 years of experience
Strong analytical reasoning and synthesis skills
Knowledge of various business intelligence tools (analysis tools, visualization tools) and data management tools
Oral and written communication skills (French and/or English)
Knowledge of certain programming languages is a plus (SQL, VBA or R, Python etc...)
Problem-solving and tinkerer spirit
Having to ensure the daily monitoring of certain reports/dashboards as well as answer to ad-hoc requests from various departments, the data analyst needs to be able to organize their time and prioritize requests.
Missions:
Build and feed dashboards for the various departments.
Produce summary reports.
Monitor figures and trends and alert the relevant teams to any anomalies.
Continuously improve the quality of our data collection and analysis processes.
Tasks:
1 - Structuring, feeding and improving dashboards and targeted reports corresponding to the
needs of the various teams in coordination with the digital department.
Ecommerce:
-Set up and feed a daily dashboard providing detailed and clear information on :
● subscriber base evolution
● acquisition and churn tracking
● monitoring and impact of customer service actions
-Produce regular analysis reports on the above subjects.
Marketing:
-Monitor and measure the impact of marketing actions
-Set up and maintain a daily dashboard providing detailed and clear information on the
performance of:
● editorial newsletters
● campaigns
● content distribution platforms (WhatsApp, Twitter, Facebook, Instagram, Youtube,
LinkedIn).
Products:
Track the impact of product evolutions, whether editorial, e-commerce or marketing-related.
Audience:
Set up and maintain a daily dashboard that focuses on the evolution of website and mobile
application audiences; Set up and maintain a weekly dashboard that evaluates mobile
application performance.
Content:
Set up and maintain a daily dashboard that shows the performance of editorial content.
2 - Monitoring
The data analyst monitors certain key figures on a daily basis and alerts the relevant teams to
any anomalies (positive or negative). He or she will then work to understand the reasons for
these anomalies, so as to learn from them.
Key figures include:
Acquisition trends (unsubscribe requests, failed payments, sudden increases, etc.)
Audience evolution (traffic, sources, etc...)
Content performance (sudden increases in traffic to specific content, non-performance etc...)
3 - Customized reports / ad hoc requests
In addition to dashboards and reports linked to regular performance monitoring, the data analyst
will be required to respond to ad hoc requests. These reports will be developed with the relevant
team as required, and may be based on different data sources.
(Example: dashboard specific to donations from Canada to monitor the project to open the
entire site in this location).
CVs to ckhairallah@net-recrute.com